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ARC Power Ltd

Website Design & Development

"Having engaged Your Marketing Team to help up communicate our core values and vision for ARC Power, we feel that our new website and branding has really represented this well and provided ARC Power with a great media platform to build on."

Karl Boyce - CEO

Industry - Sustainable Energy

Company Overview

ARC Power provides Affordable, Reliable and Clean solar electricity to communities in Rwanda. The company designs, develops and installs off-grid AC power generation and distribution systems (ARCs) that become the hub of the community and empower families and small businesses to thrive.

Your Marketing Team

Your Marketing Team delivered a Marketing Strategy to ARC Power in September 2019. Central to this strategy was the recommendation to undergo a brand and communications update to deliver a clear purpose and consistent messaging in order to position ARC Power as a valuable asset and to place the organisation in a strong position to attract investment.

Website Design & Development

As an integral part of the Marketing Strategy presented to ARC Power, Your Marketing Team designed and built a fully bespoke website. This included:

  • Full Copywriting – to include keywords and following messaging and tone recommendations laid out in the Marketing Strategy
  • Fully bespoke design in accordance with new Brand Guidelines, designed from a blank canvas in Adobe Photoshop CC
  • Stock image selection and additional content curation, including initial news blogs
  • Wireframe and sitemap creation, mapping the user journey
  • Built on a bespoke, custom built theme using the WordPress platform, an open-source content management system based on PHP & MySQL
  • Built to support current Search Engine Optimisation best practice
  • Tested to perform across the latest browsers. i.e Google Chrome, Firefox, Safari
  • Code stability testing. Page structure and layout testing PHP, HTML5, Javascript and CSS3 before launch
  • Full project management from concept to launch of website
  • Copyright, all rights reserved to ARC Power