Original Logo
Company Overview
Circle Foods source and supply food across all 6 continents worldwide and employ over 30 multilingual staff who are based in offices in London and Cardiff, UK, France, Argentina and New Zealand. The company was established in the UK in 2011 under the name Intermeats. As the business evolved to expand their product offering beyond just meat, the company name needed to change to reflect the full circle of food supply solutions more accurately.
Your Marketing Team
Your Marketing Team delivered a strategic brand review, including positioning, analysis of the competitive landscape and proposed recommended renaming options. With the new company name agreed, our team created a fresh brand identity, digital and print product brochures, and bespoke website design and build. The principal objective of this rebrand was to differentiate the company from industry competitors, modernise the brand image, reflect the evolved company offering and highlight key USPs.
Company Re-Name, Brand Identity Development, Website Design & Development
With the new company name confirmed and approved by the company's legal representatives, our team created and managed the roll out of the new brand identity. Your Marketing Team also designed and developed a bespoke website. This included:
New Brand Identity
- Unique brand identity, including logo in all formats and colourways, key messaging, bank of imagery and complete Brand Guidelines to cover delivery of the brand across all points of communications; hierarchy of fonts and colour palette
- Select and brief videographer to create welcome video launching the brand, introducing the new name and capturing the essence of the team and company
- Initial rollout of brand, including digital & print A4 product brochures, letterhead, business cards, email signature, social media profiles
- Support client with Trademarking process
Website Design & Development
- Full project management of website design & build from concept to launch, including copywriting and image selection
- Select and brief photographer to photograph team for 'Meet our team' section
- Bespoke website designed from a blank canvas in Adobe Photoshop CC and in accordance with new Brand Guidelines
- WordPress platform selected to enable the administration team to easily update news, team section and make other edits in-house
- Built on a bespoke, custom built theme using the WordPress platform, an open-source content management system based on PHP & MySQL
- Ensure website is optimised across all mobile devices including tablets and mobile phones
- Built to support current Search Engine Optimisation best practice
- Tested to perform across the latest browsers. i.e Google Chrome, Firefox, Safari
- Code stability testing. Page structure and layout testing PHP, HTML5, Javascript and CSS3 before launch
- Ongoing hosting and maintenance
