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“From the initial consultation through to the launch of the new website I found Your Marketing Team a breath of fresh air. Beccy was without a doubt so helpful, knowledgeable, and very patient! We are really pleased with the product, so much so that we commissioned a second rebrand for our sister company.”

Jodie Peach - Communications Manager

Original Logo

RACPD original logo

Company Overview

The Royal Artillery Centre for Personal Development (RACPD) is a leading provider of nationally recognised civilian qualifications to the Royal Artillery, other Service personnel and the wider Defence community. Operating as a charity, they were looking to raise their brand profile and expand their reach across their target audience. The team already had a Communications Manager in place and were looking for additional support to facilitate a brand update and website redesign.

Your Marketing Team

To achieve RACPD's business goals of growth and more accurately reflect their offering, the company needed to modernise the brand to consolidate their market positioning for personable service and progressive learning for military personnel. Following a website audit, Your Marketing Team worked alongside the RACPD Communications Manager and our design partners to evolve their brand identity and create a new website.

It was important to keep the heritage of the brand at the centre of the refreshed brand design. We developed the brand identity around the original Royal Artillery colours of red and blue and iconography representative of military rank chevrons. The chevrons were modernised to also represent arrows of development and progress.  By adding a complimentary mustard to the brand colour palette, the refreshed identity opened up new avenues of design to implement across all communications.

Brand refresh

  • Refreshed brand identity for use across all communications
  • Created a new set of brand guidelines including developing fresh designs for business cards, social media headers and recommendations for RACPDs Annual Review document, Power Point presentation, signage and clothing.
  • Created new tagline 'Enabling Brighter Futures' (previous tagline 'Learn to be the best')

Website Design & Development

  • Working with our agency partner, we created a modern new website for RACPD built on the WordPress platform
  • Images were selected from RACPD's existing image bank and complimented with a selection of stock photography
  • Working together with RACPD's Communications Manager, we updated copy from the existing website to ensure it accurately reflected refreshed brand messaging
  • Your Marketing Team updated the branding on existing company videos, working with our specialist videography partner for inclusion on the website
  • The website is built to support current Search Engine Optimisation best practice
  • Tested to perform across the latest browsers ie. Google, Chrome, Firefox etc
  • Full training was delivered to in-house staff to enable the RACPD team to update the website as and when needed