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4 Helpful Marketing Tools for Small Businesses

Across the web and app stores, there are a huge variety of marketing tools which can improve small business productivity and ease workload. This week, I’ve accumulated four of the best online marketing tools.

Scheduling your social media posts in one place with Buffer

Buffer is a software application for the web and mobile (iOS and Android) which has over 4.5 million registered users across the world. The main purpose of the app is for scheduling a variety of posts across different social media platforms. Posts can be created and scheduled for Facebook, Twitter, Instagram and LinkedIn through Buffer. Various statistics on posts are shown on the built-in analytics page, detailing clicks, likes, replies, comments and shares.

Collaborating with colleagues and storing customer details in Capsule CRM

Capsule CRM is a user-friendly customer relationship management application for the web and mobile. There are various elements of Capsule which enable colleague collaboration. Tasks can be created and assigned to yourself or other staff members, customer details can be stored and shared, and online to-do-lists and calendars are straight-forward to manage. Additionally, there is seamless integration with other helpful third-party apps such as Mailchimp and Xero.

Creating visually striking imagery on Canva

Online graphic design platform Canva is popular amongst small businesses as it enables anyone to create professional looking content from scratch. Graphic design is made easy with Canva’s user friendly drag and drop format, and the site offers over 1 million photos, graphics and fonts. Designs can be used for both digital and print. Consistency of themes and branding is made simple as Canva offers a wide range of templates and also the option to integrate brand colours and fonts. Canva offers a simple but suitable alternative to other, more complex graphic design programmes.

Ensuring your content isn’t plagiarised with Copyscape

Copyscape is a popular plagiarism detection website. Given the URL or text content, Copyscape will return a list of web pages that contain similar text to all or parts of this content. Put more simply, the site finds out where unauthorised copies of your work have been placed elsewhere online. Many content publishers favour this site as it instantly detects cases of content fraud.

There you have it, four very helpful online marketing tools for small business use. Feel free to contact us if you are looking for marketing support, we are always happy to help your business grow.